Month: October 2012

In one month the Signature Series will be released. This unique series of three hydration vests is being really well received.  And why not?  It was designed by three of the best ultra runners in the world! Retailers ordered the entire initial production run before manufacturing was finished. Working with these Athletes was great.  Other company's should do this as well: just ask the best…

"We focus on something external to motivate us, but we need to remember that it’s the process of reaching for that prize—not the prize itself—that can bring us peace, and joy." Eat & Run, p.177 We spoke with Scott Jurek while filming a Video (we'll put it up soon!) Scott has been uncharacteristically at home this summer, enjoying cooking and running in the mountains, as…