I recently visited the factory where Ultimate Direction is made. This was extremely worthwhile: I met all the people we work with, saw the entire production process, reviewed prototypes for our completely revamped 2014 product line, then discussed the changes and improvements we wanted to make directly with the people who will be implementing them.
And, since the factory is in the Philippines, my morning run was wearing shorts and a t-shirt, followed by a quick swim. Very different than the 11 inches of snow and 8 degree temperature in Boulder this morning!
I also wanted to check on working conditions over there – I’ve always wondered if there really are “sweat shops” – what was our factory like? To be socially, environmentally, and technically progressive is very important to me personally, and thus I always want to move Ultimate in that Direction. And (presumably by coincidence), this town happened to be the start of the infamous “Bataan Death March” in WWll!
Upon arrival, my worst fears were realized: working conditions were really hard …