We are VERY excited to announce that mountain running icon Anna Frost has joined the Ultimate Direction ambassador team. She needs little introduction, but just in case: Anna is one of the world’s most accomplished mountain and ultra trail runners who has, in the past few years, transitioned into a yoga and meditation practice to complement her passion for exploring and racing in the mountains.
She carved a place with prior sponsors as a contributor to product design and development and she will offer the same to us. Anna will be using a variety of our vests and packs, including the new Signature Series 4.0 Vestas and Fastpacks.
“My greatest joy has been to make a life in the big mountains of the world. Sharing this passion with people, especially women and young girls, while developing other healthful practices has become my calling.”
For more information on Anna’s global retreats, racing plans and product insights, please visit www.trailrunadventures.com.
Did you see the January/February 2018 cover of Outside magazine? If so, you’ll recognize our newest ambassador; it’s Spartan Race World Champion and World’s Toughest Mudder winner Amelia Boone!
Amelia is known for a commanding string of wins and podium finishes in obstacle course races (OCR) and ultramarathons and she joins our team with a full 2018 racing calendar ahead of her and a few to-be-named adventures. She has proven her mettle on fast, flat courses but where Boone shines the most is in races where suffering over long distances is paramount. “I always tell people, ‘the more gnarly and hard the race is, the better suited I am to succeed.'”
After a couple seasons set back by injury, Amelia is fully recovered and healthy and ready to shine in races where suffering over long distances is paramount.
“I always tell people, ‘the more gnarly and hard the race is, the better suited I am to succeed.'”
Amelia will bring incredible knowledge to our designs as we launch new products specifically for obstacle course racing–an OCR vest and an OCR belt–in Fall 2018.
For more on Amelia Boone’s racing, training and product insights visit ameliabooneracing.com.