Tag: ultimate direction

In 2021, my partner and I moved from the overcrowded, materialistic South Florida in search of a more fulfilling life in Colorado Springs. The move was triggered from years of feeling disconnected from the values and lifestyle of South Florida and a hunger for adventure. When I graduated from business school and landed a job in corporate finance, I quickly learned that status quo was…

November 5, 2021 Pursuing a Fastest Known Time on the Tuckup Trail Some adventures are more involved than others. The Tuckup happens to fall on the ‘more involved’ end of the spectrum; traversing the entire route tests not just your endurance and navigation skills but also your willingness to suffer. Thankfully Ashly Winchester and I possess plenty of the latter, as well as some degree…

Ski mountaineering and Ultimate Direction have become synonymous. We are the only U.S. brand used by skimo athletes around the world including Europe where the sport has its strongest footing. We have just launched our next skimo vest called the "Skimo 20"; it's a one-size-fits-all, 20 liter adjustable vest, made for people who ski at the resort for fitness before work or people who find…

We know you're eager to hear what's coming in 2018 from Ultimate Direction so we sat down with our icicle-haired designer Ally Juhasz (...don't worry, it has fully melted) to find out what's coming in the new year and what inspires UD product. Ally is a super talented designer with experience at sportswear brands Under Armour and Obermeyer. She's motivated to design the finest products for self-propelled athletes. Let's meet Ally... how…

As FKTs gain more and more recognition in the sport of trail/mountain/ultra running, bigger, tougher, and faster routes are being established. The sky's the limit for the FKTs we have witnessed recently. The UD Team is proud to have some athletes that are creating and completing incredible routes. Scott Jurek [caption id="attachment_2293" align="aligncenter" width="665"] Scott stands within view of Mt. Katahdin, the last climb of…

We've put together a crew of runners from all over the country to help us test and represent Ultimate Direction. We are proud to have these talented ambassadors on board and want to wish them a great season of racing and adventuring. Keep an eye out for them on the trails!  We'd like to introduce you to the class of 2014 --> [caption id="attachment_1349" align="aligncenter"…

"In the High Country" will be a new kind of mountain film featuring Anton Krupicka. Filmed and Produced by Joel Wolpert with the support of Ultimate Direction, this won't be the usual running film - no "loneliness of the long distance runner" - "High Country" will take you where you've never been before. Anton Krupicka's running has evolved from roads to trails to mountains and now…

(Editors Note:  Peter Bakwin conceives and attempts the Mosquito Tenmile Traverse - the longest and highest ridge in the lower states - 38 miles continuously above timberline). My head was spinning as I sat on the summit of Fletcher Mountain just after noon on July 24, 2010. Was it the 13,951’ elevation? Or, was it the fact that I’d just gone straight through the night,…

Being a Boulder based company brings many benefits; besides being able to lose yourself in nature on a lunch run, we are also surrounded by exceptional athletic talent.  Ultimate Direction is lucky enough to have nabbed Scott Jurek, Anton Krupicka and Peter Bakwin's expert advice on hydration gear. Tony, Scott and Peter have been working hard on a new project we have brewing up! These…