Don’t try something new on race day!

UD Ambassador Ethan Veneklasen Shares:

Ummm, duh! Everybody knows that. It’s one of the most oft-repeated maxims in running.

Cascade4 - EthanBut did you ever stop to think about why we all know this useful little nugget? One can only assume that it’s because most of us continue to do stupid things and thus, its repetition is warranted.

As athletes, we like to think that our experience will protect us, that we won’t continue to make the same mistakes time and time again. I, for example, have an ongoing discussion with myself about starting races too fast. Yet I continue to do so…and I continue pay the price.This year at the Cascade Crest 100, my “new thing” was giant stuffed green olives.

 

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Meet Our Adventure Running Ambassadors

We’ve put together a crew of runners from all over the country to help us test and represent Ultimate Direction. We are proud to have these talented ambassadors on board and want to wish them a great season of racing and adventuring. Keep an eye out for them on the trails!  We’d like to introduce you to the class of 2014 –>

Ultimate Direction Ambassadors Team

Ultimate Direction Ambassadors Team