Mountain Running Icon Anna Frost Joins Ultimate Direction Team

We are VERY excited to announce that mountain running icon Anna Frost has joined the Ultimate Direction ambassador team. She needs little introduction, but just in case: Anna is one of the world’s most accomplished mountain and ultra trail runners who has, in the past few years, transitioned into a yoga and meditation practice to complement her passion for exploring and racing in the mountains.


She carved a place with prior sponsors as a contributor to product design and development and she will offer the same to us. Anna will be using a variety of our vests and packs, including the new Signature Series 4.0 Vestas and Fastpacks.

“My greatest joy has been to make a life in the big mountains of the world. Sharing this passion with people, especially women and young girls, while developing other healthful practices has become my calling.”

For more information on Anna’s global retreats, racing plans and product insights, please visit