April 1, 2016
For Immediate Release
Boulder, CO –
Katniss, a Tribute from District 12, is the Winner of the 74th Hunger Games, plus an entire civil war, and is well known for her extreme endurance, toughness, and problem-solving, in addition to archery skills.
“The Girl on Fire is the perfect addition to our Ambassador Team”, says Buzz Burrell, UD Brand Leader. “Along with Krissy Moehl, Nikki Kimball, Devon Yanko, Michele Yates, and others, we unquestionably field the strongest women’s team ever in the sport.”
“I really look forward to running with Katniss”, says Krissy, who along with Kilian Jornet is the only winner of both the Hardrock 100 and the Ultra Trail du Mont Blanc. “I’m a little faster than she is, which I know is hard to believe, but she has backcountry skills that will really help me on my upcoming trips to the Sierra’s and Peru.”
“Roasted Squirrel is the next energy food”.
Scott Jurek, 7-time winner of the Western States 100 and supported FKT holder on the Appalachian Trail was more measured in his welcome. “While I admit red berries are not the ideal snack, due to complications stemming from certain and excruciating death, a more plant-based diet could probably enable The Mockingjay to achieve her true potential.”
Brian Metzler, Editor of Competitor Magazine and Founder of various other projects we can’t yet mention, believes the timing is perfect. “The Hunger Games have joined the IAAF, where their unparalleled record of horrific graft and profiteering were welcomed with open arms, and have petitioned for inclusion as an official Olympic Sport. Having a vicious fight to the death among young teenagers would be a lovely way to close out the Olympics, as it would bring the crucial Millennials demographic back in front of the TV, and be far more interesting than some boring road Marathon.”
“I look forward to doing a 3 minute video interview of her”, said Bryon Powell, co-owner of iRunFar.com, “as soon as she finishes in the top 3 of some race in Europe no one has heard of or can pronounce.”
“I’m not sure if she qualifies for ‘Ultra Runner of the Year’ voting”, noted Karl Hoagland, owner of Ultrarunning Magazine. “Her results seem to all have taken place in Panem, while we only include those from the United States”. Realizing this will set off the usual fire-storm of protests from ultra runners with too much time on their hands, Karl added, “But our committee of really old people who used to run will take a careful look and see what we can do. Or not.”
Despite the flurry of speculation taking place on social media forums, Ultimate Direction is declining to confirm when the new “KE Survival Vest” will hit the market, because as all their other product introductions have been late, they don’t want to catch more flak when this one probably arrives late as well.
Who are the silent badass athletes in the outdoor arena? Ultimate Direction Ambassador Jared Campbell comes to mind. Most outdoor enthusiasts have never heard of Jared (unless they have watched the new Barkley Marathons documentary on Netflix!)
So, who is Jared Campbell, and why has he done more adventures than anyone you’ve never heard of?
UPDATE: On April 4, Jared became the first 3-time Finisher of the infamous Barkley Marathons …
Matt Trappe’s World Premier of his running film, Kissing the Rock is kicking off in BOULDER COLORADO! Join us for drinks and light snacks while you watch this inspiring film followed by a Q and A with Matt and some local Hardrock competitors. Watch the Trailer Now!
FILM TOUR SCHEDULE
- March 24 – Flatirons Running Company – Boulder, CO
- April 2 – Twin Cities Running Company – Minneapolis, MN
- April 3 – Alamo Drafthouse – Denver, CO
- April 8 – Second Sole – Rocky River, OH
- April 8 – Gulbenkian – Canterbury, England
- April 9 – Marathon Sports – Plymouth, MA (benefiting the Dana-Farber Cancer Institute)
- April 13 – Henry Strater Theater – Durango, CO (Durango Running Company)
- April 15 – US National Whitewater Center – Charlotte, NC
- April 21 – iRun – Phoenix, AZ
- April 21 – Deckers/Santa Barbara Running Company – Goleta, CA
- April 22 – San Francisco Running Company – Mill Valley, CA
- April 23 – Seven Hills Running Shop – Seattle, WA
- April 28 – Road Runner Sports – Falls Church, VA
- May 13 – Evolution Healthcare & Fitness – Portland, OR
- July 13 – Hardrock 100 – Silverton, CO
The hardrock miners of Colorado experienced adversity on another level through the hardships they faced in the San Juan Mountains. When the mines closed and the jobs dried up the town of Silverton was in search of a new identity.
The Hardrock Hundred Endurance Run epitomizes the community aspect of mountain running perhaps due to the grueling nature of the course and the adversity the runners face. The mentality of everyone vs. the mountain exists especially at Hardrock. Friends and runners gather each July in Silverton and a town is reborn.
A production by Matt Trappe Photo & Film
In association with Louder than 11
Edited by Matt Trappe Louder than 11
Additional Editing by Jess Carfield
Score by Fizzix Productions
Post Produced by Louder than 11
Produced and Directed by Matt Trappe
Film made possible with support from Ultimate Direction, Hoka One One, Clif Bar, Feetures! and Competitor Magazine.
Well, that was worthwhile.
It’s not like I’m realizing anything ground-breaking here—in fact, mountain and ultrarunners crossing over to skimo in the winter months is treading perilously close to the tipping point of being cliche—but holy shit, what an absolutely fantastic sport! If you like moving quickly and efficiently* in the mountains, this style and format of activity is the only one that makes sense in the winter. *(I prefer the “efficiently” adverb, because I believe it is one’s mindset and intent—not absolute velocity—that positively or negatively shapes the experience.)
Of course, the Euros have known this for a long time; they have a deep, intense pool of athletes over there who have been going at this for decades. Backcountry skiing or alpine touring in general is certainly nothing new here in the States, but it is definitely a growing sector, and with big advances in lightweight gear, runners (and others) with a bent for the mountains are increasingly being attracted to the sport’s extreme light-n-fast sector—skimo racing. So it shouldn’t come as much surprise that Ultimate Direction is making the logical cross-over, too. Garment-like hydration vests/packs with front carrying capacity have become the norm in running; why not apply the same design principles to skimo-specific packs? I’ve certainly been enjoying testing the new products.
It’s 2016 which means we have new pairs of speedy legs to add to our team. At Ultimate Direction we look for athletes that exude the UD lifestyle, have outstanding personalities, and who of course love the product!
Our new cast and crew includes: Krissy Moehl, Nikki Kimball, Ashley Erba, Jessie Young, Devon Yanko, Kristina Pattison, and Hillary Allen.
Krissy Moehl is a veteran in the ultra scene, running her first ultra back in 1999. Since then she has raced over 100 ultras (winning 55) and has just penned her first book: Running Your First Ultra.
Ladies need a motivator or excuse to travel & run? Check out the Zooma Race Series and go on a race-cation!
“Run by Women” ZOOMA is unique among other women’s races in that it is literally “run by women” (pun intended!) ZOOMA’s Founder and Executive Director is a woman, mother, and runner, and the staff are all women. Our primary goal is to execute events that cater to the real needs and wants of women runners. – See more at: Zooma Run.
Imagine a powerful sea of women on the move – encouraging fellow runners, creating unforgettable moments, and celebrating personal running triumphs. Picture an inspiring weekend filled with “mocktail” parties, yoga sessions, an exciting expo, and celebrations in an unforgettable resort location. This is ZOOMA Women’s Race Series.
Mission: To inspire women to live healthy, happy, & active lives.
Boutique events in awe-inspiring destinations with a “fit girls weekend” schedule of activities. The inaugural event held in Annapolis, MD on June 1, 2008 attracted over 1,600 runners 2016 events held in Annapolis, MD, Amelia Island, FL, and Cape Cod (Falmouth), MA! Today you can find several race options all over the country and you can stay in touch virtually year round.
Grab your girlfriends (and maybe a TuTu) and plan a race weekend of health & fun. Currently – we (Ultimate Direction) are hosting an Instagram takeover – pop over to their page and follow the action – https://www.instagram.com/zoomarun/ We want to see your trail flare, lucky charms or any sort of race gear you can’t live with out. Tag your photos #ZOOMAStyle for a chance to win a UD Jenny Ultra Vesta.
The timing of this couldn’t be more perfect – we have partnered with Krissy Moehl at the beginning of her new book tour: Running Your First Ultra, and our new and updated Jenny Collection of women’s vests and handhelds hit the shelves in one week.
Krissy brings a vibrant new perspective to the team along with thousands of miles under her belt. Moehl’s positive and encouraging attitude and her deep knowledge and enthusiasm for the sport will be terrific for everyone.
Her book is like having a partner on the trail. Moehl will become your guide to completing a 50K, 50-mile or 100-mile race. Her experience translates into the most effective and easy-to-follow training method, broken down into phases to help all runners take it to the next level and accomplish their goals. She shares her love of the sport by providing helpful tips, bonus content and personal stories. Her commitment to growing the sport and passion for coaching others running their first is evident in the care she’s taken to create detailed plans and lifestyle adjustments. With Krissy’s book, you will find all the resources and encouragement you need to succeed in challenging your mind and body with an ultramarathon!
We look forward to working on products, events, and spending time on the trails with Krissy!
** Fun facts about Krissy: she’s left handed, a Scorpio and not to worry – she doesn’t like the color pink either.
SHE’LL BE IN COLORADO ALL WEEK – find an event to check out near you….
Boulder Bookstore is hosting a book reading and signing. Guests will purchase a $5 voucher as a ticket to the event. This voucher can be used as credit towards buying Running Your First Ultra or towards any other book on the day of event.
Twas’ a great year for UD athletes and new records. We are proud that we have 2 super motivated ambassadors that both set unbelievable FKT’s on the Appalachian Trail. Scott Jurek and Heather “Anish” Anderson should be very proud of their achievements as are we.
Gear Junkie thought so too!
“Few trail runners have generated publicity like Scott Jurek. The vegan ultrarunner’s speed record on the Appalachian Trail was no exception. Jurek arrived at the northern terminus on July 12th, running the trail with a support crew in 46 days, 8 hours, 8 minutes.
Heather “Anish” Anderson’s 2015 unsupported Appalachian Trail record was seen by some as even more impressive. With no substantial help from the outside, Anish completed the AT in purist fashion, hauling her own gear and picking up resupplies at traditional points along the way in 54 days, 7 hours, and 48 minutes, finishing at the southern terminus in September.”
Check out Gear Junkie’s other 9 most Defining Moments in the Outdoors -> Read More
Meandering single-track through groves of aspen, green meadows and thick pine forests. Rocky ridges provide majestic views of snow-capped mountains. Golden Gate State Park shows off the BEST Colorado has to offer!
There is a 12 miler and a 50 km, so no matter your distance there is something for everyone. Registration opens January 30th. This race sells out – so sign up soon! Amazing prizes, incredible trails, live music, yummy food and of course beer! Make it your premier ultra race or come back to set a new PR! Either way we hope to see ya on the trail! Stay tuned for events leading up to the race and tips and tricks to having your best race ever! Cheers to many smiles and miles.