Author: Ultimate Direction

What was the coolest Fastest Known Time of 2016?? We compiled a list of nominees, recruited 21 experienced people to figure it all out, they voted, and the results are in!  Results with more info are also up at Ultrarunning.com, and all award photos are courtesy Ultrarunning Magazine. Appropriately, there was no run-away winner - instead, the voting was close, as the voters valued different traits and…

The “FKT” has arrived!  Runners all over the world now understand and use the term, and may expend more effort going for a Fastest Known Time than in a regular race. So the time has come for a "Fastest Known Time of The Year" Award!  Following the long-standing Ultra Runner of the Year (“UROY”) awards that have recognized and celebrated the sport’s best since 1981,…

By Peter Bakwin Living in Boulder, as I have for most of my life, can be strange. Nearly everyone here, young and old alike, is insanely fit. Everyone has set some outlandish running or climbing goal for themselves, something to keep the sense of adventure alive and to expand their skills and experience. I myself have set many, and even achieved some, and this has…

By: Stano Faban As I am listening to Prince’s Fury followed by Purple Rain for the 100th time in three days it reinforces one truth – that there are times to play fast and there are times to play slow, in the mountains that is. In ski mountaineering, there are occasions that call for the best ultra-light gear and then there are trips where a…

Mothers Day is May 8!   Since there are now more female runners in the US than male - 21.8 vs 20.2 million - and 57% of race entries are women (!) - Mothers Day is more noteworthy than ever.  Obviously, mothers comprise only a percentage of these overall numbers, but we wondered:  What are the challenges?  Can you raise children and lower your race…

April 1, 2016 For Immediate Release Boulder, CO - Ultimate Direction, manufacturer of market-leading hydration systems, is pleased to announce the signing of a new Athlete, Katniss Everdeen. Katniss, a Tribute from District 12, is the Winner of the 74th Hunger Games, plus an entire civil war, and is well known for her extreme endurance, toughness, and problem-solving, in addition to archery skills. “The Girl on…

With Stephanie Ehret and Peter Bakwin "I think we met while drinking whisky out of a bottle and wrestling on the couch. I accidentally poured some in Peters eye.” “It stung.” That was in the 10th grade - 37 years ago - and this ultra couple has been together ever since, celebrating their 25th wedding anniversary this last December. Peter Bakwin is of course, the…

Matt Trappe's World Premier of his running film, Kissing the Rock is kicking off in BOULDER COLORADO!  Join us for drinks and light snacks while you watch this inspiring film followed by a Q and A with Matt and some local Hardrock competitors. Watch the Trailer Now! FILM TOUR SCHEDULE March 24 - Flatirons Running Company - Boulder, CO April 2 - Twin Cities Running Company…

Ladies need a motivator or excuse to travel & run? Check out the Zooma Race Series and go on a race-cation! [caption id="attachment_2478" align="alignleft" width="987"] Zooma Women's Running Races[/caption] “Run by Women” ZOOMA is unique among other women’s races in that it is literally “run by women” (pun intended!)  ZOOMA’s Founder and Executive Director is a woman, mother, and runner, and the staff are all…

The timing of this couldn't be more perfect - we have partnered with Krissy Moehl at the beginning of her new book tour: Running Your First Ultra, and our new and updated Jenny Collection of women's vests and handhelds hit the shelves in one week. Krissy brings a vibrant new perspective to the team along with thousands of miles under her belt.  Moehl's positive and encouraging attitude and…