Michele Yates – Gives Her All, All The Time

Michele Yates was one of the first gals we wanted to be apart of our women’s collective. Over a year ago we asked her to help us out with brainstorming, fit reviews and product testing  – and she jumped right in!

Michelle gives her feedback on the fit and function of the vesta to Jenny Jurek

Jenny Jurek and Michele going over the fit and features of the Ultra Vesta

She was super keen to help out and always showed up early to check out our most current proto-types and give input on the new line of women’s products that Jenny Jurek has been putting together.  Michele’s input was key to creating the new Ultra Vesta as Michele has/is putting in the miles.

She stepped into the Ultra Running world from personal training and a marathon background – an 2x Olympic Marathon Trials qualifier might we add – which might explain her 3x National Champion in the ultra trail events. We are excited that she is on board and her feedback has been tremendous. Recently she crossed the finish line 1st in the USATF 50K Trail Championships in Bootlegger Canyon in Boulder City, NV, on Nov. 8. She happened to be wearing the most current sample of the Ultra Vesta. Yeah Girl!!!

Michelle Yates winning in her Ultra Vesta

Michele Yates winning in her Ultra Vesta


Michelle giving feedback on the early rounds of the Ultra Vesta

Michele giving feedback on the early rounds of the Ultra Vesta

The group of gals who made up the Women’s Collective ranged from professionals like Michele to casual everyday joggers (stay tuned for more updated on each of the ladies involved). It was great to have a broad range of users to get feedback from. Michele brought great technical feedback from a racers perspective.  We tweaked several things to make this vest perfect for racing and training. The final Ultra Vesta will be available by the end of the year.  Learn more about the Ultra Vesta. 

A few fun facts about Michele:

1.January 1/12/13 Bandera 100k USA 100k Trail Champs 1st Female 10:08:48

2. March 3/2/13 Nueces 50 Mile USA 50 Mile Champs 1st Female 4th Overall (NCR) New Course Record 6:53:25

3. April 4/21/13 Indiana Trail 100 mile 1st Female and 1st Overall 17:35 NCR

4. World Championships IAU July 2013 103rd place-injured but helped USA score for the first time ever as a team

5. September 9/14/13 Run Rabbit Run 100 Mile 1st Female 7th Overall 20:16:54 NCR

6. UROC 100k 9/28/2013 3rd Female 19th Overall 12:46:24

Watch Michele’s interview from her win at Run Rabbit run with Bryon from iRunFar

Run Rabbit Run 100 K Race that Michelle Yates Won

Michele looking strong in the Run Rabbit Run 100 – That she took 1st in!

Read more about Michele’s pre-race preparation and training on her blog –>  DREAM LIVE RUN 

The Jenny Vesta is Coming….


We brought together a group of talented female runners, both professional and casual runners that we paired with runner and lead designer Jenny Jurek (Yes, Scott Jurek’s wife is a talented designer) to create a line of products that are designed specifically for female athletes, by female athletes. After months of brainstorming, patterning, testing,  tweaking and several “jump photos’ we are excited to see it come to life. In a few weeks we will present the power of this collective in the Jenny Collection. Four products specifically designed to fit perfectly, perform flawlessly, and amplify your drive to the finish line. Take a look for yourself. 

The Women's Collective

Jumping into product testing for the new Jenny Collection

We’d like to not only THANK Jenny Jurek but all the gals involved, everyone contributed to the final product and we can’t wait to share it with you all!!

Erin Doubleday

Deanne Buck

Susan Evans

Marily MacDonald

Emily Averbeck

Stephanie Ehret

Michele Yates

Kristi Anderson

Amanda Charles

Preview of the Jenny Jurek women’s running gear collection –>