Uncategorized

[caption id="attachment_2594" align="aligncenter" width="396"] The Legend: Jared Campbell PC: Buzz Burrell[/caption] Who are the silent badass athletes in the outdoor arena? Ultimate Direction Ambassador Jared Campbell comes to mind. Most outdoor enthusiasts have never heard of Jared (unless they have watched the new Barkley Marathons documentary on Netflix!) So, who is Jared Campbell, and why has he done more adventures than anyone you’ve never heard…

Matt Trappe's World Premier of his running film, Kissing the Rock is kicking off in BOULDER COLORADO!  Join us for drinks and light snacks while you watch this inspiring film followed by a Q and A with Matt and some local Hardrock competitors. Watch the Trailer Now! FILM TOUR SCHEDULE March 24 - Flatirons Running Company - Boulder, CO April 2 - Twin Cities Running Company…

[caption id="attachment_2515" align="aligncenter" width="584"] Photo: Myke Hermsmeyer / @mykehphoto / mykejh.com[/caption] Well, that was worthwhile. It’s not like I’m realizing anything groundbreaking here—in fact, mountain and ultrarunners crossing over to skimo in the winter months is treading perilously close to the tipping point of being cliche—but holy shit, what an absolutely fantastic sport! If you like moving quickly and efficiently* in the mountains, this style and…

It's 2016 which means we have new pairs of speedy legs to add to our team. At Ultimate Direction we look for athletes that exude the UD lifestyle, have outstanding personalities, and who of course love the product! Our new cast and crew includes: Krissy Moehl, Nikki Kimball, Ashley Erba, Jessie Young, Devon Yanko, Kristina Pattison, and Hillary Allen. Krissy Moehl is a veteran in…

Ladies need a motivator or excuse to travel & run? Check out the Zooma Race Series and go on a race-cation! [caption id="attachment_2478" align="alignleft" width="987"] Zooma Women's Running Races[/caption] “Run by Women” ZOOMA is unique among other women’s races in that it is literally “run by women” (pun intended!)  ZOOMA’s Founder and Executive Director is a woman, mother, and runner, and the staff are all…

The timing of this couldn't be more perfect - we have partnered with Krissy Moehl at the beginning of her new book tour: Running Your First Ultra, and our new and updated Jenny Collection of women's vests and handhelds hit the shelves in one week. Krissy brings a vibrant new perspective to the team along with thousands of miles under her belt.  Moehl's positive and encouraging attitude and…

Twas' a great year for UD athletes and new records. We are proud that we have 2 super motivated ambassadors that both set unbelievable FKT's on the Appalachian Trail. Scott Jurek and Heather "Anish" Anderson should be very proud of their achievements as are we. Gear Junkie thought so too! "Few trail runners have generated publicity like Scott Jurek. The vegan ultrarunner’s speed record on the…

Meandering single-track through groves of aspen, green meadows and thick pine forests. Rocky ridges provide majestic views of snow-capped mountains. Golden Gate State Park shows off the BEST Colorado has to offer! There is a 12 miler and a 50 km, so no matter your distance there is something for everyone. Registration opens January 30th.  This race sells out - so sign up soon! Amazing prizes, incredible trails,…

The hardrock miners of Colorado experienced adversity on another level through the hardships they faced in the San Juan Mountains. When the mines closed and the jobs dried up the town of Silverton was in search of a new identity. The Hardrock Hundred Endurance Run epitomizes the community aspect of mountain running perhaps due to the grueling nature of the course and the adversity the runners face. The mentality of everyone vs.…