Tag: Anna Frost

I have always enjoyed the idea of developing and testing product. We wear it for so many miles, day after day. We want it to be right. To feel ‘that’ rub or the need for a pocket bigger, smaller, higher, etc. But this hasn't been the usual year of product use and testing for me. We have a firecracker of a baby. She doesn't really…

Adam Campbell joined the Ultimate Direction Ambassador Team officially this year but we have been friends and fans of his for a long time. He has been touring the U.S. this spring behind his chilling and inspirational short film "In Constant Motion." Beautifully shot in British Columbia and the San Juan Mountains, the film follows Adam's comeback from an alpine climbing fall that nearly ended…

We are VERY excited to announce that mountain running icon Anna Frost has joined the Ultimate Direction ambassador team. She needs little introduction, but just in case: Anna is one of the world's most accomplished mountain and ultra trail runners who has, in the past few years, transitioned into a yoga and meditation practice to complement her passion for exploring and racing in the mountains. She carved…