Tag: Scott Jurek

Ultimate Direction has re-signed Scott Jurek to its ambassador team for 2019. Jurek is the most successful ultrarunner of all time, previous holder of the fastest known time on the Appalachian Trail, and a New York Times best selling author. Jurek was fundamental to the creation of UD’s iconic Signature Series hydration vests. [caption id="attachment_3992" align="alignleft" width="1024"] Scott Jurek –– photo: Fred Marmsater[/caption] Karel Sabbe, current…

Ultimate Direction Ambassador Karel Sabbe today has set a new supported fastest known time (FKT) on the Appalachian Trail, breaking Scott Jurek and Karl Meltzer's by 5 and 4 days, respectively. After sleeping about 100 miles from the finish on the night of August 26, 2018 Karel ran all day on the 27th and through the night to complete his AT FKT about 2pm on August…

North is the direction Scott Jurek went on the Appalachian Trail when he set his FKT in 2015, and the title of his new book describing that prodigious effort.  Scott’s first book, “Eat and Run”, published in 2012, was on the NYT Bestseller list for a month and was nominated for a Best Food and Cookbook award; “NORTH - Finding My Way While Running the Appalachian…

As FKTs gain more and more recognition in the sport of trail/mountain/ultra running, bigger, tougher, and faster routes are being established. The sky's the limit for the FKTs we have witnessed recently. The UD Team is proud to have some athletes that are creating and completing incredible routes. Scott Jurek [caption id="attachment_2293" align="aligncenter" width="665"] Scott stands within view of Mt. Katahdin, the last climb of…

Last weekend's Leadville marked the return of Scott Jurek. Scott, as Anton told me last year, is "The Man" - 7 straight WS100 wins, Spartathlon, Badwater, 24 hours, etc - it is unlikely anyone will do that and hold that stature again. And he'd been out of competition for 1-3 years (depending on how you figure it). Can he come back? Is his time past…

Scott Jurek is "The Man" - other ultra runners consider him the king, the top of the heap. He won the Western States 100 seven times in a row - current winners acknowledge that will never be done again. Now he has switched sports - Scott has taken that same commitment and intensity and applied it to the business of running.  He has written a…

In one month the Signature Series will be released. This unique series of three hydration vests is being really well received.  And why not?  It was designed by three of the best ultra runners in the world! Retailers ordered the entire initial production run before manufacturing was finished. Working with these Athletes was great.  Other company's should do this as well: just ask the best…

"We focus on something external to motivate us, but we need to remember that it’s the process of reaching for that prize—not the prize itself—that can bring us peace, and joy." Eat & Run, p.177 We spoke with Scott Jurek while filming a Video (we'll put it up soon!) Scott has been uncharacteristically at home this summer, enjoying cooking and running in the mountains, as…

CAPTION THIS PHOTO! We received an incredible response to that question on our Facebook Page - over 850(!) of you wrote what you thought they were thinking, over 100 people Shared it on their own FB Page, and over 20,000 people viewed the photograph and your proposed Captions, some of which were hilarious. Good job! The photo is from the Leadville 100, where Scott Jurek…

Being a Boulder based company brings many benefits; besides being able to lose yourself in nature on a lunch run, we are also surrounded by exceptional athletic talent.  Ultimate Direction is lucky enough to have nabbed Scott Jurek, Anton Krupicka and Peter Bakwin's expert advice on hydration gear. Tony, Scott and Peter have been working hard on a new project we have brewing up! These…