Leadville

Last weekend’s Leadville marked the return of Scott Jurek. Scott, as Anton told me last year, is “The Man” – 7 straight WS100 wins, Spartathlon, Badwater, 24 hours, etc – it is unlikely anyone will do that and hold that stature again. And he’d been out of competition for 1-3 years (depending on how you figure it). Can he come back? Is his time past or does he still have it? People would ask me my opinion, and I didn’t have one – I didn’t know.

This is his interview on Colorado Public Radio.

 

 

 

 

 

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Scott Jurek Changes Sports!

Scott Jurek is “The Man” – other ultra runners consider him the king, the top of the heap. He won the Western States 100 seven times in a row – current winners acknowledge that will never be done again.

Now he has switched sports – Scott has taken that same commitment and intensity and applied it to the business of running.  He has written a book, helped develop a radical new hydration system, and is supporting the sport.  He is working hard to be as successful in the business of running as he was in competition.

Photo: Joseph Connoly/VegNews

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Hot Tip: Coming This Spring!

In one month the Signature Series will be released. This unique series of three hydration vests is being really well received.  And why not?  It was designed by three of the best ultrarunners in the world!  Retailers ordered the entire initial production run before manufacturing was finished.

Working with these Athletes was great.  Other company’s should do this as well: just ask the best athletes in the sport what they want, and then just do it!

It was a great plan. So we decided to do it again.

Here’s a sneak preview of the upcoming “Jurek Collection”.

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What is Scott Jurek Doing?

“We focus on something external to motivate us, but we need to remember that it’s the process of reaching for that prize—not the prize itself—that can bring us peace, and joy.” Eat & Run, p.177

We spoke with Scott Jurek while filming a Video (we’ll put it up soon!) Scott has been uncharacteristically at home this summer, enjoying cooking and running in the mountains, as he explains in this conversation.

Q – What kind of running have you been doing?

I’ve been getting up into the Indian Peaks Wilderness, and finally did the Buchannen/Pawnee Loop; I’ve done a bunch of runs up there, but this one is a classic 28 miler, with two big passes, 12,000′ high, that take you over to the other side of the Continental Divide then back again. It’s been a lot of fun.

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What Were They Thinking???

CAPTION THIS PHOTO!

We received an incredible response to that question on our Facebook Page – over 850(!) of you wrote what you thought they were thinking, over 100 people Shared it on their own FB Page, and over 20,000 people viewed the photograph and your proposed Captions, some of which were hilarious. Good job!

The photo is from the Leadville 100, where Scott Jurek paced Anton Krupicka the last 25 miles. The look on their faces is so striking, Scott asked me where it was from – and even though I (Buzz) took the picture, I had no idea either – none of us could remember this moment – so your Captions are just as good as ours!

The Caption with the most “Likes” will be awarded a Signature Series vest of their choice when they become available late this year.

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Eat & Run: Conversation with Scott Jurek

SCOTT JUREK’S new book – Eat & Run; My Unlikely Journey To Ultramarathon Greatness was released on June 5. It immediately went to the #34 on the Amazon List and has remained in the Top 100. Scott is the best-known ultrarunner in the world, with 7 victories in a row at the Western States 100, and a 3-time winner at Greece’s 153 mile Spartathlon. He is currently designing a new style of hydration pack for Ultimate Direction.

On Sunday, we caught up with Scott in the middle of his 14 city book tour.  He gave us the up-to-date insider scoop on the tour and how he feels about the book.

WHERE ARE YOU?

Portland, OR. Jenny and I have an off-day. It’s been crazy! I’m recharging the batteries for the coming week.

WHAT’S BEEN THE RESPONSE?

We’ve had amazing turnouts – 650 came to the talk in New York City, and 300 did the Fun Run in Central Park. Boston sold out a 250 seat auditorium, 450 came in Chicago, and about 400 people for the Run.

The first day of tour we did a 50k in New York City – 50 people joined me at 5 am to circumnavigate Manhattan – I’ve always wanted to do that. One gentleman who had never run 15 miles did his first marathon that morning.

It’s been good! People are really jazzed; it’s a lot of fun.

Counterclockwise around Manhatten - Brooklyn Bridge in rearview mirror

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Projects in the Works @UD HQ

Being a Boulder based company brings many benefits; besides being able to loose yourself in nature on a lunch run, we are also surrounded by exceptional athletic talent.  Ultimate Direction is lucky enough to have nabbed Scott Jurek, Anton Krupicka and Peter Bakwin’s expert advice on hydration gear.

Tony, Scott and Peter have been working hard on a new project we have brewing up! These 3 athletes are getting to work with the design team to create their dream hydration packs. Each bringing a particular specialty to the table.

Stay tuned for more updates from UD headquarters.

Welcome to the UD Blog

Ultimate Direction has partnered with three of the most renowned ultra runners in history to help design new cutting-edge products. We were the first, and we are the future – and we’re going to tell you all about it.

Welcome to our new blog!

Scott Jurek, Anton Krupicka, and Peter Bakwin will be bringing you their latest news and views, posting directly here.  Get the scoop.  It’s gonna be good.

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