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2015 marks our 30th year of making hydration products for the self propelled athlete, hence the UDXXX theme! We are really excited about this year and have a lot of new and innovative ideas percolating. Stay tuned for a year full of celebrating where we've been and also where we are headed. [caption id="attachment_1905" align="alignleft" width="379" class=" "] Take Moment to Watch our UDXXX Anniversary Video[/caption] If…

There’s a limit on how many grocery bags you can carry from your car to the house. (Though my pinky is stronger than I thought!) There’s a limit on how fast you can drive a car—even when there’s no police in sight, as Dimity recently relearned. (Dang those hidden cameras!) There’s a limit—thankfully—on how many Hershey’s Kisses you can eat before feeling slightly ill. And…

We often hear how "the sport is changing”. Some people devote inordinate amounts of time lamenting these changes and wondering about the future. I strongly believe in values – our values and vision drive our personal lives, our businesses, and then ultimately our individual lives translate into the state of our sport - these few and fundamental values do not change. However, everything else does…

Buying a holiday present is a total pain in the derriere, right?  It's probably why the suicide rate goes up during the holidays.  So what to do? You could buy that special him, her, or yourself (let's not kid ourselves about who's really special) a bottle of wine, but since you understand wine about as well as you understand the Higgs boson particle, that won't…

Pregnancy is no joke! I don’t care how many Ultra Marathons you have run, or how close together they were… pregnancy will suck the life and energy out of you like nothing ever before.  Regardless of how tough I try to be, it still slaps me upside the head and knocks me right out (in bed for days at times!).  Your energy level is limited,…

I didn't commit to running UTMB this year until two weeks before race day. During the second week of July my historically-troublesome right shin became a worry once again, and I was able to do very little true running for all of July and August. In early August, in hopes of keeping my Hardrock Qualifier chances alive, but wanting to buy myself a little more…

We were wondering, so we asked:  two weeks ago we sent a survey to everyone on our email list - the results are really helpful - thank you to the 1,798 people who responded! The answers you gave will help us design and build the gear you want. To be included in our next survey, definitely get on our email list - there is zero…

Ambassador Post Written By: Ethan Veneklasen I have run 100 mile races, but I have never truly “raced” one. I thought I had, but no. What I did was something entirely different. This past weekend, I had the distinct honor and privilege of pacing fellow Ultimate Direction athlete Vajin Armstrong of New Zealand at the Western States 100 Endurance Run. His time of 17:50 was…

After taking six of the previous eight months off, I finally started daily running again on April 23rd, the day I got back from a trip to Japan. The first week I began with 35-60min flat jogs, but only a month on I did my first race of the year---the Jemez 50mi---and after that knew that I wanted to find some kind of focus event…

(Note: Amanda is a member of the Women's Collective, a group that helped Jenny Jurek design the first women's-specific Collection of hydration gear) I’m not your typical runner here in Boulder. I don’t call myself an ultrarunner, I rarely race, and running in groups gives me hives. I am a happy introvert by nature, and most days, running is my bestie. (Don’t worry, I have…